Pick Semrush if you need one suite for keyword research, rank tracking, site audits, content and AI visibility, and someone to run it. Pick Check Your Website if AI tells buyers wrong facts about your company and you want your own page fixed.
Semrush, now part of Adobe, sells SEO and AI visibility in one plan family, with add-on toolkits for local, content, social, ads and PR. Check Your Website reads one page the way AI reads it and compares what two AI models say with the facts you confirmed. Autopilot then changes the page in your code, after you approve its plan.
Who should pick Semrush
Semrush writes its plans for freelancers and small businesses, small teams, growing teams and agencies, and enterprises with many brands. Its AI Visibility Toolkit is for SEOs and marketers who watch how their site and competitors appear in AI answers. If you want keyword research, Position Tracking, Site Audit, backlinks and AI tracking under one login, Semrush is built for you.
In the AI Visibility Toolkit, Visibility Overview gives any brand an AI Visibility Score. Brand Performance tracks share of voice, sentiment and the narratives behind them. Prompt Tracking follows your chosen prompts every day, and Prompt Research works like keyword research for AI topics. Site Audit adds an AI Search Health score that checks AI bot access, structured data and llms.txt.
Who should pick Check Your Website
We built Check Your Website for small companies. Your site code is on GitHub or in Lovable. AI tells your buyers wrong things, such as the price, the country or what you do, because the page never says it. You want that page fixed, and nobody on the team runs an SEO suite every week. If you need rank tracking, share of voice or new articles across many sites, Semrush serves you better.
Side by side
| Check Your Website | Semrush | |
|---|---|---|
| Core question | What does AI get wrong about us, and can we fix it on our page? | How visible is our brand in Google and AI answers, and how do we grow it? |
| Built for | Small teams whose site code is on GitHub or in Lovable | Freelancers, small businesses, in-house teams and agencies running SEO and AI search |
| What you start with | One public URL, no signup | A free account and a project; paid plans offer a seven-day free trial |
| Page audit | Nine areas on one URL, with the evidence behind each, in about 60 seconds | Site Audit crawls the whole site with 140+ checks, including an AI Search Health score |
| AI models covered | Two: OpenAI GPT and Anthropic Claude | Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity |
| Brand mentions, share of voice and citations | No | Yes, a core part: Brand Performance share of voice and sentiment, plus daily Prompt Tracking |
| Who changes your page | Autopilot, after you approve its plan: a pull request on GitHub or a change in Lovable | Your team, using Site Audit tips; issues can go to Trello or a CSV export |
| New articles and content | No | Yes, the Content Toolkit writes briefs and full articles with Article Generator |
| Entry price | Free in beta, then €9.99/month. Autopilot: €20 free credits, then €24.99/month | Free plan; SEO €134/month; SEO + AI Search from €190/month |
Where Semrush is ahead of us today
Semrush covers the whole search job. Keyword research, competitor analysis, backlink research, Position Tracking and Site Audit sit in one plan. Site Audit runs more than 140 checks across a whole domain and can re-crawl daily or weekly. We check one URL at a time and do no keyword or backlink research. If you need a full SEO toolkit, Semrush does it better than we do today.
Semrush tracks your brand across more AI platforms. The AI Visibility Toolkit covers Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. Brand Performance compares your share of voice and sentiment with competitors. We ask GPT and Claude and track no mentions or share of voice. If you need to know how often AI names you next to competitors, Semrush does it better than we do today.
Semrush writes new content. The Content Toolkit finds topics, writes briefs and generates full articles in your brand voice, and can send them to your CMS. Autopilot never writes new articles. If you need more pages, Semrush does it better than we do today.
Semrush grows with a team. Higher plans add websites, keywords, prompts, historical data and API access. Enterprise adds SSO, audit logs and AI visibility for many brands. We have no agency or multi-client workspace.
What we do that Semrush does not
We check each AI answer against the facts you confirmed. You confirm facts such as your price, country and product. The AI test asks GPT and Claude your buyers' questions three times each, in your market's language, with web search on. We did not find a check against your confirmed facts on Semrush's pages.
Autopilot makes the change in your code. Site Audit lists issues with tips for each fix, and you can send them to Trello or export them. Our agent reads your code and writes a plan in plain words. After you approve it, a pull request arrives on GitHub or a change in Lovable. It changes schema, meta tags, robots, sitemap, llms.txt and JavaScript-only pages, and writes your confirmed facts into the page. Claude Code, Codex, Cursor or OpenCode can get the same findings from one sentence to copy.
We test each fix, then ask again every week. We test each fix on your live page, then ask AI the same question every week. You see the answers before and after side by side, and a new plan waits when something slips. Semrush's Prompt Tracking also re-checks your prompts every day.
Using both
A team that already pays for Semrush can keep it for research and tracking. We fix the facts on your own page, and Prompt Tracking shows whether citations change.
How we made this comparison
We read Semrush's pricing page, plans overview, AI Visibility Toolkit guide and Site Audit guide on 3 November 2026. Their pricing page showed us prices in euros. We have not used their paid product from the inside. Prices and plans change, so check their site before you buy. If anything here is wrong or out of date, write to info@check-your-website.com and we will correct the page. That includes the Semrush team.
See what AI says about your business
One public URL. Free, no signup, about 60 seconds.
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