Pick Profound if your marketing team wants AI search data and agents for content, social, PR and launches in one place. Pick Check Your Website if you are a small company whose site code is on GitHub or in Lovable, and AI gets your facts wrong.
Profound calls itself an AI marketing platform. Its AI Marketer finds work worth doing, drafts it and asks you for approval. Check Your Website checks one page, asks OpenAI GPT and Anthropic Claude your buyers' questions, and fixes the facts in your site's code.
Who should pick Profound
Profound builds for marketing teams that run AI search as a program. Its pricing page describes Enterprise as the plan for companies running marketing agents at scale. The AI Marketer works across AEO and SEO content, social, growth, PR and comms, product marketing and brand. Context Manager gives it your positioning and brand guidelines, and Agents turn recurring work into reusable workflows.
Answer Engine Insights tracks visibility, citations, sentiment and competitors across answer engines. Agent Analytics tracks AI-sourced traffic through Cloudflare, Vercel, Akamai and other integrations. Agencies get the Agency Growth plan with client workspaces. If you have a team, a program and room for an Enterprise contract, look at Profound first.
Who should pick Check Your Website
Check Your Website is for a small company. Its site code is on GitHub or in Lovable, and Bolt, Base44 and Replit projects work through GitHub. AI tells its buyers wrong things, such as the price, the country or what the company does, because the page never says it. Our AI test asks GPT and Claude your buyers' questions three times each, in your market's language, with web search on. It compares every answer with the facts you confirmed, as described in how we measure. The SOMA44 team builds it in Ljubljana, Slovenia.
If you need marketing agents, social posts, sponsored answers or share-of-voice reports, pick Profound.
Side by side
| Check Your Website | Profound | |
|---|---|---|
| Core question | What does AI get wrong about us, and can we fix it on our page? | How does a marketing team get more AI search and marketing work done with an AI Marketer? |
| Built for | Small teams whose site code is on GitHub or in Lovable | Marketing teams running AI search and marketing agents at scale; agencies on Agency Growth |
| What AI says about you | OpenAI GPT and Anthropic Claude, three runs each in your market's language, compared with the facts you confirmed | Answer Engine Insights; FactCheck, listed for Enterprise, scores AI claims against your Knowledge Base |
| AI models covered | Two: OpenAI GPT and Anthropic Claude | Three on the Trial; up to nine answer engines on Enterprise |
| Brand mentions, share of voice and citations | No | Yes, the core of Answer Engine Insights: visibility, citations, sentiment and competitors |
| Who changes your page | Autopilot, after you approve its plan: a pull request on GitHub or a change in Lovable | AI Marketer agents rewrite pages and stage them in your CMS for your approval |
| New articles and content | No | Yes. AI Marketer writes pages, articles, social posts, sponsored answers and launch kits |
| Agency or multi-client workspace | No client workspaces; Enterprise for agencies with many websites | Yes. Self-serve Agency Growth plan with client workspaces |
| Entry price | Free in beta, then €9.99/month. Autopilot: €20 free credits, then €24.99/month | Free 7-day trial, then Enterprise at a custom price |
Where Profound is ahead of us today
FactCheck goes deeper than our AI test. Profound's own claim-detection model pulls each factual claim AI makes about your brand. It checks the claim against your Knowledge Base and traces each wrong claim to the URL behind it. It tracks an accuracy score over time and offers an agent to fix each claim. Profound's FactCheck page lists it for Enterprise customers. If you need to know which third-party page feeds a wrong answer, Profound does it better than we do today.
The AI Marketer covers far more than one page. It rewrites pages that lose citations and builds pages for questions you have no answer for. It also writes social posts, sponsored answer campaigns and product launch kits. We write no new articles and run no campaigns.
Profound measures AI search in breadth. On Enterprise, Answer Engine Insights tracks answer engines including ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek and Google AI Overviews. It also tracks ChatGPT Shopping by SKU, sentiment and prompt volumes. If you need brand mentions, citations and AI traffic attribution, Profound does it better than we do today.
Profound serves agencies and large teams. Agency Growth gives agencies a self-serve plan with client workspaces. Profound supports RBAC, SCIM and SOC 2, and Enterprise adds SSO and a dedicated specialist. We have no agency workspace, and we are a young product in free beta.
What we do that Profound does not
You can use the whole product without a contract. The free check reads one public URL in nine areas in about 60 seconds, with no signup. The check, the AI test and weekly monitoring are free in the beta, with no card. Profound offers brands a free trial, then Enterprise after a demo.
Autopilot changes your site's code. It reads the code and writes a plan in plain words. After you approve it, the change arrives as a pull request on GitHub or a change in Lovable. It fixes schema, meta tags, robots, sitemap, llms.txt and pages that only render with JavaScript. Profound's AI Marketer also opens up content AI crawlers cannot read, and it stages its page rewrites in your CMS.
Autopilot writes the facts you confirmed into the page you already have. It writes them in the page's own language and invents nothing. We test each fix on your live page, then ask AI the same question every week. FactCheck also shows accuracy week over week. You see the answers before and after side by side, and a new plan waits when something slips. With us, Claude Code, Codex, Cursor or OpenCode get the same findings from one sentence to copy.
How we made this comparison
We read Profound's pricing page, home page, FactCheck page and FactCheck docs on 3 November 2026. We have not used their paid product from the inside. Prices and plans change, so check their site before you buy. If anything here is wrong or out of date, write to info@check-your-website.com and we will correct the page. That includes the Profound team.
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