Pick AI Rank Lab if you want AI tracking, audits, articles, keyword research and analytics in one subscription on credits. Pick Check Your Website if AI states wrong facts about your company and you want the fix in your own code.
AI Rank Lab is an SEO, AEO and GEO platform. It tracks how AI engines cite your brand, audits your site and writes articles, paid from one monthly pool of credits. Check Your Website asks OpenAI GPT and Anthropic Claude what they say about you, then fixes your page in your code after you approve. Both products call their agent Autopilot, and the two agents are unrelated.
Who should pick AI Rank Lab
AI Rank Lab builds for small businesses, growing marketing teams and SEO agencies. Its pricing page pitches the plans at small businesses, startups and agencies. The AI Visibility Tracker follows your citations in ChatGPT, Perplexity, Claude, Gemini, Grok and Bing Copilot. Separate tracking covers Google AI Overviews and AI Mode. Competitor citation gap analysis, AI Bot Tracking and GA4 attribution show who wins the answer and what traffic it sends.
The AI Content Writer drafts full articles and publishes them to WordPress. The Keyword Planner, Core Web Vitals Automator and Analytics Chat sit in the same dashboard. Their Autopilot (Beta) agent takes a task in plain language, runs these tools and hands back reports and files. A public MCP server gives Claude Code, Claude Desktop or Cursor the same tools.
Who should pick Check Your Website
We build for small companies. Your site code is on GitHub or in Lovable. AI tells your buyers the wrong price, the wrong country or the wrong idea of what you do, because the page never says it. We find that, fix the page and check again every week. If you run an agency, need share-of-voice reports or want new articles every month, AI Rank Lab fits you better.
Side by side
| Check Your Website | AI Rank Lab | |
|---|---|---|
| Core question | What does AI get wrong about us, and can we fix it on our page? | How do we track, audit, write for and measure AI search from one dashboard? |
| Built for | Small teams whose site code is on GitHub or in Lovable | Small businesses, startups, growing marketing teams and SEO agencies |
| AI models covered | Two: OpenAI GPT and Anthropic Claude | ChatGPT, Perplexity, Claude, Gemini, Grok and Bing Copilot, plus Google AI Overviews and AI Mode |
| Brand mentions, share of voice and citations | No | Yes, the core of the product: Citation Tracker, share of voice, competitor gaps and GA4 attribution |
| Who changes your page | Autopilot, after you approve its plan: a pull request on GitHub or a change in Lovable | You, from their fix lists; on managed agency packages, their own team edits your site |
| New articles and content | No | Yes: the AI Content Writer writes full articles and publishes them to WordPress |
| Your own coding agent | Claude Code, Codex, Cursor or OpenCode get the same findings from one sentence to copy | Public MCP server and REST API for Claude Code, Claude Desktop and Cursor, billed from your credits |
| Agency or multi-client workspace | No client workspaces; Enterprise for agencies with many websites | Yes: Multi-Brand Dashboard and white-label reports on your own domain |
| Entry price | Free in beta, then €9.99/month. Autopilot: €20 free credits, then €24.99/month | 100 free credits at signup; Starter $69/month |
Where AI Rank Lab is ahead of us today
AI Rank Lab covers far more AI engines. It tracks six chat engines, plus Google AI Overviews and AI Mode. We test two models, OpenAI GPT and Anthropic Claude. If you need Perplexity, Gemini, Grok or Google's AI features, AI Rank Lab does it better than we do today.
It measures your brand's presence over time. The Citation Tracker records citation position and share of voice, with alerts on change. Competitor Intelligence lists the prompts your rivals win. We do not track brand mentions, share of voice or citations, and we do no competitor research.
It does content and SEO work we do not do. It writes and publishes articles and finds keywords to target. We write no new articles and do no keyword research. A WordPress site without a repository gets our check and AI test, but not Autopilot.
It serves agencies and teams that want the work done for them. The Multi-Brand Dashboard and white-label reports suit agencies, and we have no agency workspace. AI Rank Lab also sells managed packages, where its own team edits code, schema and content on your site. If you want people to run the whole program for you, AI Rank Lab does it better than we do today.
What we do that AI Rank Lab does not
Autopilot changes your page in your code, through your review. Our agent reads the site's code and writes a plan in plain words. After you approve it, the change arrives as a pull request on GitHub or a change in Lovable. AI Rank Lab's Autopilot hands back audits, reports and files, and its managed team edits sites as a paid service.
We check AI's answers against your facts. We ask GPT and Claude your buyers' questions three times each, in your market's language, with web search on. Then we compare every answer with the facts you confirmed, so a wrong price shows up as an error. AI Rank Lab's brand checks show whether an engine mentions you and how it frames you.
We test the fix and ask again every week. After the change goes live, we test each fix on your live page. Then we ask AI the same question every week and show the answers before and after side by side. When something slips, a new plan waits for you. AI Rank Lab offers scheduled rescans of its AEO Audit.
How we made this comparison
We read AI Rank Lab's pricing page, home page, features page, MCP server docs, white-label page and agency services page on 3 November 2026. We have not used their paid product from the inside. Prices and plans change, so check their site before you buy. If anything here is wrong or out of date, write to info@check-your-website.com and we will correct the page. That includes the AI Rank Lab team.
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